v2.ca

field note · 2026-06 · 5 min read

30 years of ops in 7 rules

I started my first company in 1996 and have run operations ever since: software, digital signage, employee recognition. Different products, same physics. These are the rules that held up everywhere. They fit on one page because rules that don't fit on one page don't get followed.

1. The system is the product.

Sales sells the feature. Ops sells the repeat. Anyone can ship one great order, one great quarter, one great launch. The job is making the second hundred identical. If success depends on a hero, you don't have a system. You have a hero with a burnout date.

2. Bad news first, fast.

"I dropped the ball. My bad." Then the fix. I have said those words to my team more times than I can count, and every time they bought more trust than a clean quarter did. Speed beats polish. A problem reported in an hour is a task. The same problem reported in a month is a crisis with your name on it.

3. Rule first, reason second.

When something breaks, state the new rule in the first sentence. NEW RULE: only two people can cancel an invoice. Then explain why. People remember rules. They forget essays. (He says, writing an essay.)

4. Numbers beat adjectives.

"The client is unhappy" starts an argument. "The client owes 50 grand, 120 days past terms" starts a plan. If a status update has no numbers, it's a mood. You can't operate on moods.

5. One owner per problem.

Two owners means zero owners. Every task in my world carries exactly one name. Help is welcome. Shared ownership is how things die politely.

6. Remove friction before adding force.

When a process is slow, the instinct is to push harder: more meetings, more reminders, more dashboards. Wrong order. Find what makes the right thing hard and delete it. Force is expensive. Friction removal is free, and it compounds.

7. Help enough people get what they want.

The Ziglar rule. It gets its own note, because it's the operating system the other six run on.

A closing confession: I broke every one of these rules before I believed in it. That's the real syllabus. 30 years is just enough time to make all the mistakes personally.

← back to mission control